The Google Display Network has the potential to reach 90% of online users. To accentuate the effectiveness of Google responsive display ads, some users have mentioned this ad format has a high CTR.

Google Responsive Display Ads work on all devices and allow you to create a single ad that will show on all the different types of devices.

In this post, you’ll learn how to create responsive display ads for your Google Ads and how to use them to grow your business.

What are Google Responsive Display Ads?

Google Responsive Display Ads are a special ad format that shows on all types of devices with one single ad.

The main purpose is to simplify the life of advertisers and make it easy for them to create and run ads in any environment they want.

How Do Responsive Display Ads Work?

Responsive Display Ads work with displaying different variations of an advertisement for various devices.

Responsive Display Ads are recommended to use in case you don’t want to create separate ads for each device or when creating different ads takes too much time.

You can use Responsive Display Ads across the GDN (Google Display Network), YouTube, and Gmail.

Why do we use Google Responsive Display Ads?

Google Responsive Display Ads are very helpful for advertisers because they allow you to run ads on all types of devices, and therefore reach the widest range of your target audience.

For example, if you want to promote an app that is available both on mobile and tablet, then only using Google Responsive Display Ads will let you reach your customers with just one ad anytime they are looking for your products.

Steps to create Google Responsive Display Ads

Step 1 – Create an Ad Campaign

To run ads with your Google Responsive Display Ads, you first need to create an ad campaign.

1) Log in to your Google Ads account.

2) Go to the navigation menu and click Display campaigns and select the campaign you want to include your new responsive display ads.

3) Select Ads & Extensions, and then click Ads.

4) Click “+ Ad” button.

5) Choose

6) Select an ad group

Step 2 – Upload images or logos.

Google allows you to upload up to 15 images and 5 logos to use for your responsive ads. You can also upload up to 5 videos for your ad.

1) Click Upload image or logo and then select the images you want to upload. Images that we will be using must be 300 DPI (dots per inch).

2) Click Save, and make sure to check all required file formats before uploading.

The more images you upload, the greater number of ad variations you can create and subsequently the greater number of audiences you can address.

Media specifications for responsive display ads.

Display size

  • Landscape mode(1.9:1): 1200×628 (min: 600×314)
  • Square mode: 1200×1200 (min: 300×300)
  • The file sizes of your images must not exceed 5120KB for each image.

For logos, they should be:

  • Landscape mode (4:1): 1200X300 (min: 512×128)
  • Square mode: 1200×1200 (min: 128×128)
  • Like images, the file sizes of your logos should not exceed  5120KB.

Step 3 – Craft headlines and descriptions for your ad

You can craft up to 5 short headlines, one long headline, and 5 descriptions for your Google responsive ads. The shorter headline will be the first line of your ad.

The long headline has a character limit of 90 characters or less, while the shorter headlines have 30 characters limits.

1) Click Add headline next to Headline 1.

2) Enter your first short headline (maximum 30 characters).

3) Click Add headline next to Headline 2.

4) Enter your long headline (maximum 90 characters).

5) Click Add description next to Description 1.

6) Enter your first short description (maximum 90 characters).

7) Click Add description next to Description 2.

8) Enter your second short description (maximum 90 characters).

9) Click Add description next to Description 3.

10) Enter your third short description (maximum 90 characters).

11) Click Add description next to Description 4.

12) Enter your fourth short description (maximum 90 characters).

13) Click Add description next to Description 5.

14) Enter your last short description (maximum 90 characters).

Step 4 -Preview your responsive display ads.

Google Responsive Display Ads allow you to preview your ad on different devices with a single click.

1) Click Preview and select the device type you want to preview your ad on.

2) Use the directional arrows or scroll down to see your full ads.  You can also play, pause, mute/unmute the sound, and control video ads using these buttons.  When you’re done, click Done.

3) Click Ad preview results to see how your ad is going to look on different devices and then make necessary changes accordingly.

Step 5 – Add a CTA – Call to action.

You can add a call to action button to your ad and customize the button text as per your choice.

1) click on “More options.

2) Select your CTAs from the pull-down menu.

3) click “Add to ad group.”

You can also use an automated CTA. Google includes the following CTAs in the drop-down menu:

  • Apply Now
  • Contact Us
  • Install
  • Learn More
  • Visit Site
  • Get Quote
  • See More

Step 6 – Final finishes

Remember to enter your business name. This is particularly important in raising your brand awareness. Ensure you spell and capitalize your business name correctly.

Also, you need to input your final URL. The final URL is where your ad will direct your traffic to; it’s also the landing page that you want your viewers to see.

Step 7 – Create Multiple Responsive Ads Per Ad Group

After creating one responsive ad in your ad group, you can easily create multiple ads with minor changes in your text or images.

What to do to optimize your Google Responsive Display Ads

Use more images and logos.

The more images and logos you use, the better performing your RDAs.

Upload high-definition images.

High-quality images tell a better story than low-quality images. Additionally, high-definition images look good on all types of screens.

Test videos.

Try uploading a video ad and see how your audience responds to it. You can even create different videos ads for the same ad group. Visual storytelling is one of the best ways to engage with your visitors.

Enter all the 5 headlines and description lines.

Your ad performance depends on how relevant your headlines are to the audience. Also, your descriptions should be written with your target market in mind. Craft attention-grabbing headlines and description lines to increase your RDA CTRs.

Conclusion:

Google responsive ads are highly recommended because they allow advertisers to automatically tailor their display campaigns according to the device that is being used.

They also help improve ad performance by reaching out to your desired audience. They are more efficient and productive than their fixed-size counterparts. Google responsive ads are versatile and can be used for multiple purposes.

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