Consumers have a wide range of alternatives in the current business landscape, considering the competition within the business industry. Business owners are struggling to fulfill customer demands to make their respective brands stand out from the crowd. Data is a cornerstone in the business industry since every business owner is looking for a suitable means to elevate to the top.

Producers are at high risk following the competition across the industries since any simple mistake they make is likely to cost them in the long run. This means that every business owner needs to make proper use of data they collect from different segments to ensure that their decisions propel them to the next level. Aspect has introduced the matter of reporting and data visualization on board to help business owners make accurate decisions and acquire a better understanding of their market audiences.

What you need to understand is that both data visualization and reporting are suitable means of presenting data to your respective market audience. However, there is one thing that makes these two different since they operate in different perspectives to communicate insights to a specific audience. This article describes what you need to know about reporting and data visualization when looking for a suitable means of presenting your data. Read on!

Data Visualization

When you have a lot of information that you find difficult to juggle through and extract insights, the most suitable approach to adopt is to convert it into visuals. This involves the creation of charts, graphs, and maps, which makes data easier to read and comprehend. It is also one of the best ways you can use to save time, especially when you want to deliver technical insights to a non-technical audience.

Data visualization is implemented when you want to transform your data sets into a format used to read and comprehend. It is pretty simple for readers to grasp information delivered in the form of images compared to textual information presented in spreadsheets. Visualization breaks down the technical line that makes it difficult for your readers to comprehend the information enabling you to deliver your intended message in a clear and concise manner.

Tips to Make Data Visualization Easier

Word Clouds for Unstructured Data

When you want to visualize unstructured data sets, there are data visualization examples that are used in the process. A word cloud is one of the best examples used in this process to help you transform your unstructured data sets into appealing output that you can easily read and comprehend. The frequency of a particular word or phrase in the data collected is used on the chart to evaluate the number of times it has appeared in the entire data.

The data is then visualized and insights are drawn before reaching the conclusion.

Box and Whisker for Larger Data

A combination of box plots and whiskers is used to visualize the distribution of a wide range of data sets. When you have massive data sets at your disposal that you intend to visualize and uncover their distribution, the box plot and whiskers are the most ideal option. This is a presentation of five different statistics that summarize the collection of a certain distribution of data. The excessive values available are represented by whiskers beyond the box borders.

Scatter Plot

When you incorporate more than two data visualization techniques, you automatically create a scatter plot matrix. This data visualization technique is used to help you understand any existing relationship in your datasets and other connections available that can help you come to a thoughtful conclusion.


Reporting refers to the process of compiling data from different sources in an organization to develop a complete overview of activities over a given duration. A report can be printed, emailed, or published on the company website, where all team members can easily access or retrieve it. Note that reports are created after a given duration to address specific pain points within the company.

The rise of modern technology has increased the rate at which reports are created across industries to help stakeholders have a clear overview of all activities that have taken place over a given time frame. In addition, reports are created regularly when there is an ongoing project within the company to help the management team understand the progress achieved within a specific period.

To create a human-readable report, you need to conduct detailed research to ensure that you incorporate your intended message in a manner that is clear to read and grasp. This means that you are likely to spend a lot of time creating a report to ensure that your readers can easily grasp the delivered information.

Reporting Techniques

Defining the Purpose

Before you think of writing any part of the report, you need to start by understanding the purpose of why you need to write it. This will help you avoid wasting time and ensure you have a clear goal in mind that you want to achieve with the report. Having a clear purpose in mind will help you channel your report to the right audience, making it easier to communicate critical data points.

Assemble Ideas

After you have understood the purpose of your report, you can easily assemble ideas that will help you to propel your message in the right direction. A report issued features a logical order of ideas to make it easier for your market audience to grasp the intended message. You can decide to compose a self-outline that will enable you to deliver the information in a better manner.

Use a Simple Language

When creating a report that wants to address specific areas of interest across your target market, you must communicate in a language your audience will understand. Using simple language is the best method used when you want to deliver information to a non-technical audience.


Even though reporting and data visualization are all utilized in presenting data, data visualization remains the best method business owners can use to deliver information. When information is delivered in a visual format, it attracts the reader’s attention, bringing them closer to reading the message displayed. In addition, this is the best method to use when you want to address a non-technical audience from an angle that they can easily comprehend the message displayed.

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