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Likert-scale questions assess respondent’s levels of agreement, perception, or satisfaction. The Likert Scale example might ask, “How satisfied are you with our products?”

This question could be answered on a scale of 2 to 10, with strongly dissatisfied and strongly satisfied options. This type of question quickly collects valuable information. It helps businesses meet expectations by identifying areas for improvement.

This article highlights some of the most compelling examples of Likert Scales used in surveys. Let’s start by defining the Likert Scale.

What is a Likert Scale?

A Likert Scale is a simple rating scale that researchers use to gather attitudes and views. The data can relate to a brand, scenario, or product.

Likert Scales are named after their inventor, psychologist Rensis Likert. In 1932, he developed the Likert Scale to measure human attitudes. Since then, Likert Scales have become commonplace in survey research.

Likert Scale questions are single-choice and closed-ended in nature. Respondents generally find participating in this type of questionnaire much easier. This is because they can easily understand the scale’s intent. As a result, they can formulate a response more quickly.

How to create a Likert Scale?

Ask relevant questions to collect the data you require from your Likert Scale survey. The more detailed your survey, the more variance you will get (variance is a technical term for a survey’s comprehensiveness). The more variance you introduce into a survey, the better the results.

It is critical to do the following to create a bias-free Likert Scale:

Make your questions into statements.

Instead of asking yes-or-no questions, frame your questions as factual. “I am satisfied with my in-store experience,” for example. Respondents would select their response based on their level of agreement. Score averages are an excellent way to monitor your progress over time.

Include both positive and negative statements.

Any respondent who rushes through and gives the same answer to all questions is excluded. It may be advantageous to have these questions in pairs.

Include a statement like “I appreciate the wide variety of online products.” This can be followed by “I feel overwhelmed by too many online options.” Anyone who agrees with the first statement should oppose the second. If not, their answers may be untrustworthy.

When making questions, follow best practices.

Avoid prolonged, challenging questions. Also, use neutral language. Do not use terms like “hate,” “love,” “amazing,” etc. Instead of cueing your respondents with the question, you want them to tell you how they feel.

Likert Scales: When to use them

Likert Scales are suitable for gathering specific information about your topic, product, or service. Use a Likert Scale to assess responses to particular events, such as:

  • After launching a product
  • What your workers feel about the recent office modifications
  • What your clients think of your customer service
  • What the general public thinks after attending one of your events

Likert Scales can also be used for precise responses to specific occurrences or products. Consider how it varies in quality, likelihood, importance, and frequency.

What are the benefits of using the Likert Scale?

Likert Scales are frequently used in survey studies to determine how people think, feel, or believe. Some of the benefits are as follows:

Simple to use

These are easy questions that require less effort from respondents. They are simple to grasp and applicable to a broad demographic. This includes people with limited education or language skills.

Enhances data accuracy

This type of question keeps your respondents satisfied and improves data quality. It helps you avoid survey design blunders like asking broad questions that participants may struggle to answer.

Measures the experience level

It assesses the respondents’ knowledge level. You can use the response data to determine the extent of their current experience. You can also compare it to past results to see if it has improved.

Reduce bias in response

With this type of scale question, response biases are less likely. Participants are more inclined to provide honest responses when they have clear response options.

5 Likert Scale examples

Before Rensis Likert developed his Likert Scale, researchers used rating scales to gauge reactions. Surveys have evolved from simple yes-or-no statements to the simple and effective Likert Scales we use today.

Numerous studies have evaluated the efficacy of the number of points on a Likert Scale. The 2-, 3-, and 4-point scales were faster in one study. However, the 5-, 7-, and 10-point scales were the most user-friendly. The authors concluded that scales with fewer options were less accurate than those with more options.

You can make Likert Scales with as many points as you like. However, your questions help determine the type of Likert Scale you want. Also, the data you aim to collect plays a vital role.

The Likert Scale can be divided into two types:

  • Odd Likert Scale
  • Even Likert Scale

Determine which type of Likert Scale will produce the most effective results. When deciding on a question, it is critical to study the target audience. In addition, assess the study’s purpose.

When you want to give your respondents more options for their responses, use an odd-numbered scale. This includes a neutral option. An even-numbered Likert Scale can be used when a neutral option is not required.

Different participants will understand the odd Scale’s midpoint differently. However, it will never be biased.

Odd Likert Scale examples

Survey creators use odd Likert Scales to allow respondents to choose the type of feedback they provide.

3-point Likert Scale example for Agreement

A neutral option and options that agree and disagree are available at the farthest points.

I know which shoes to buy.

  • Agree
  • Neither Agree nor Disagree
  • Disagree

5-point Likert Scale example for Agreement

This scale consists of five answer options. They include poles, a neutral option, and intermediate answer options.

I know which shoes to buy.

  • Strongly Disagree
  • Disagree
  • Neither Agree nor Disagree
  • Agree
  • Strongly Agree

7-Point Likert Scale example for Agreement

This scale has seven different response options. They are associated with distinct agreements that respondents can answer without confusion.

I know which shoes to buy.

  • Strongly Disagree
  • Disagree
  • Somewhat Disagree
  • Neither Agree nor Disagree
  • Somewhat Agree
  • Agree
  • Strongly Agree

5-point Likert Scale example for Satisfaction

It has a satisfaction scale with up to five response options: satisfied, dissatisfied, and neutral. These options are linked to others that would provide the variations respondent’s desire.

Let us know how satisfied you are with our customer service.

  • Highly Dissatisfied
  • Dissatisfied
  • Neutral
  • Satisfied
  • Highly Satisfied

7-point Likert Scale example for Satisfaction

This satisfaction scale has seven response options. They include the poles of satisfied and dissatisfied and a neutral choice.

The other options must be distinct. They should also add value to the scale by allowing respondents to provide precise feedback quickly.

Indicate your level of satisfaction with our customer service.

  • Completely Dissatisfied
  • Mostly Dissatisfied
  • Somewhat Dissatisfied
  • Neither Satisfied nor Dissatisfied
  • Somewhat Satisfied
  • Mostly Satisfied
  • Completely Satisfied

Even Likert Scale examples

The Even Likert Scale is used for awareness, insights, and situations where neutral options are unnecessary. These questions are used when participants are expected to provide biased feedback.

2-Point Likert Scale example for Agreement

This is the simplest Likert Scale question example, with only two options. The scale’s two extremes agree and disagree.

The product was a worthwhile purchase.

  • Agree
  • Disagree

4-point Likert Scale example for Agreement

This question has two poles connected by answer options with an intermediate agreement. These questions are used to assess both client and employee satisfaction.

The product was a worthwhile purchase.

  • Strongly Agree
  • Agree
  • Disagree
  • Strongly Disagree

4-point Likert Scale example for Satisfaction

No neutral answer choice will exist without a link between satisfaction poles, such as satisfied or dissatisfied.

Indicate your satisfaction level with our team.

  • Very Dissatisfied
  • Dissatisfied
  • Satisfied
  • Very Satisfied

4-point Likert Scale example for Frequency

Marketers don’t require a midpoint to evaluate frequency using an even Scale question.

I need a tour guide.

  • Never
  • Almost Never
  • Almost Every Time
  • Every Time

4-point Likert Scale example for Likelihood

Understanding the likelihood of brand visibility doesn’t necessitate using a focal point. To understand brand visibility, an Even scale question is sufficient.

Please indicate the likelihood of recommending our product to your friends.

  • Very Likely
  • Likely
  • Unlikely
  • Very Unlikely

How to analyze data from a Likert Scale?

When presenting a Likert Scale, each response is assigned a number value. On a 5-point scale, “Strongly Agree” gets 5 points, and “Strongly Disagree” gets 1 point. You can, however, change the scores if you wish.

Use these figures to total the results. A statistical mode is the most effective way to present Likert Scale results. This is usually the most straightforward method of interpreting the results. You can submit your research results using a bar chart, with each bar representing a different response.

FAQs:

Why is the Likert Scale used in research?

Using Likert Scales, researchers can quickly operationalize various personality traits or perspectives.

What is the 5-point Likert Scale?

The most common type of Likert Scale is a 5-point Likert Scale. Survey respondents can express their level of agreement with a statement using a 5-point Likert Scale.

How do you create a Likert Scale?

To make a proper Likert Scale, first:

  • Decide what the scale should assess
  • Make a list of indicator sentences
  • Decide on the appropriate response scale
  • Go through a series of tests

Wrap up

The Likert Scale is a standard survey tool for measuring attitudes and opinions. It is composed of several statements. Respondents rate their level of agreement on a scale of Strongly Agree to Disagree Strongly.

The Likert Scale is a simple yet effective method for gathering quantitative data and learning about the opinions of a group of people.

Prepare your questions and response options carefully. This allows you to collect data to make more informed decisions and improve your business or organization.

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