Marketers experience challenges acquiring ads that can help them build trust with their respective target audiences. The ultimate goal of running advertisements is to connect with a given market audience and establish trust that will intrigue them to make a purchasing decision. When the ads do not create trust, they become challenging to convert even after they are displayed to the right target audience.
This is where native advertising comes into play helping digital marketers hit the right spot on the market to generate their desired results. Remember that direct advertising has become the new song of the town that helps digital marketers to connect with the market audience directly and persuade them to take action. The strategy mainly works well for the young generation, who are always wary before purchasing.
Native advertising, popularly known as paid content, is an advanced model of digital ad that mainly combines the power of advertising and editorial content to generate an organic and exceptional customer experience that helps create returning customers. When a digital advertiser makes a decision to pay for a certain piece of content to use in their advertising activities, it’s known as native advertising.
A good example of native advertising is the paid video content available on YouTube that works as a mobile native advertising. This type of ad is unique because it’s only meant to appear in your feed of the recommended videos, just like text content appears in visual designs.
However, some people still want to learn more about how native advertising works. This blog post has combined a bunch of essential information that can help you learn more about native advertising and implement it in your business operations. Dig in for more information!
What is Native Advertising?
Native advertising refers to the model in which an ad is perfectly integrated into the pages of particular content design and behavior, thus making it appear as if it belongs to that point. In most cases, native advertising tends to appear in search engine results as well as in sponsored social media posts. Every format you choose benefits its users, just like the organic search results on Google.
The ads displayed in a native format are meant to ensure that they can accurately blend with the content on the website. The ads are not easy to identify since they appear exactly as part of the website content. The trick used is to convince visitors that they are using content that is not an ad, although it’s. Even though this method is non-disruptive, it can also be deceptive if everything is done accurately.
The main aim of native advertising is to integrate accurately with the social networks of a given user and promote the content to the right audience and increase the conversion rate. Marketers prefer this method to traditional social ads since it does not affect the user experience. Most developed companies, such as Fortune 500, are allocating huge budgets to content marketing that uses non-disruptive ad formats to convey a message.
This is mainly triggered by the fact that most consumers are getting reluctant when they see disruptive ad content. Native advertising guarantees an annual revenue of $402 billion by the end of the year 2025.
Why You Should Use Native Advertising
Native advertising has a bunch of benefits that make it the best option for all marketers and business owners. Content marketers and digital advertisers can easily connect with their target audience in the format they prefer using the native advertising tactic. Using traditional ads can be intrusive, contrary to native advertising, which is less disruptive.
In addition, native advertising records an awesome click-through rate, increasing the conversion rate due to its contextual relevance. When advertisers use this ad format to run their campaigns, they always contend that customers will like the ad format used and they can easily convert. They can accompany the ad with a specific content stream to make it easier for prospects to click through and convert.
Given that this methodology works well by blending naturally with the environment in which it has been posted, advertisers need to ensure that they have a lot of information regarding the platform for the ad to blend well. The more information you have regarding the platform, the more you make it easier for the ad to suit your preferred environment.
The Important aspect is to ensure that you collect enough information from different sources and combine it to generate a single informational piece of content that benefits the users. Native advertising is more reliable compared to other conventional methods. Even though the ad’s content appears to be paid for, it appears more interesting, attracting your audience’s attention.
Since the content of a native ad integrates naturally with the given environment, prospects consume the information naturally, making it easier to make a purchasing decision.
Types of Native Advertising
There are different native ad formats that come with their different functionality methods. Below are different types of native advertising that you need to know!
Promoted listings are mainly used to attract the attention of online shoppers. For instance, when looking for a particular book on Amazon, you will see several listings once you search for the book. Even though the book publishers paid for the listing, the ads are created in a manner that makes them look like natural results.
In-Ad with Native Elements
This ad format appears the same way as a standard ad type, although it plays an integral role in the commercial content of the publisher. This ad type is mostly used by food suppliers who use articles with food recipes to diversify their good stuff to their target market.
Paid Search Units
Do you know that search engines use native advertising to diversify their operations? Once you decide to advertise your business via a search engine such as Google, you will always bid on the spots available at the top of the page. The ads that appear on the first page are considered native since they are designed to make them appear like organic search results.
The widgets available on the publisher’s website, search engine results pages and social media platforms feature a certain form of native ads. The ad is used to feature additional content within the web page as well as at the end of the articles. Besides, content recommendation works well for publishers who want to elevate their readership and business brands that use content marketing to generate leads.
The widget’s end goal is to establish a remarkable relationship with consumers and attract them to visit and explore the content on your website. As a result, this increases traffic and conversion rates, elevating your business growth.
Apart from the original content posted on the sure, prospects also want to see sponsored content published by the advertiser. With in-feed units, publishers can easily include advertisements into their typical content without affecting their brand awareness. The ads can also be included in the Facebook news feed, among other preferred social media feeds.
Custom Ads were formed as a result of technological advancement. A good example of custom ads is the new Instagram filter. The filter blends perfectly with the application making it appear as a uniform feature. Although the filter looks like a certain form of paid content, it appears natural.
Native Advertising Examples
There are different ways that you can use when referring to native ads. However, this does not help advertisers get their job done and attain their objectives. Here are the top examples of native advertising that you can learn.
Twitter hashtags are used to promote the content posted on Twitter. Note that your brand tag will likely make huge profits, especially if you encourage your users to participate in various challenges or vote for a particular hashtag. Using the right hashtags gives your content a lot of exposure within your target audience.
Instagram Story Filters
When using Instagram, you can have fun using story filters that are shareable in nature and connect with other online brand users from different parts of the world. Even if a filter is not sponsored, online audiences will still use it regularly until it gets a lot of exposure within the market. Note that the story you use on your Instagram stories should go hand in hand with the message you intend to pass to your audience.
Spotify user data helps business owners generate playlists that revolve around the services and products they offer. In addition, users can also use Spotify to generate new music depending on their listening habits. A good example of this feature is the combination of Spotify and Netflix that generated an incredible native ad that made significant returns due to perfect tailoring and targeting.
Marketers utilize different methods to attract the attention of their target audience. Native advertising has proved to be one of the unique ways digital marketers can use to attract the attention of their target audience and get good returns. What makes native advertising unique is the best approach because they blend naturally with the posted environment, making it easier for prospects to click through and find out more information about the business. The ads create a natural environment that is best for prospects to explore and take the required action.