A sales dashboard is a crucial feature that you can use to monitor the performance of your business. It incorporates many aspects that revolve around your business operations, giving you room to monitor the milestones attained by every department. However, people need to understand many things when dealing with sales dashboard Google sheets. This article covers comprehensive information that you need to know about a sales dashboard. Let’s dive into details!

What is a Sales Dashboard?

A sales dashboard is a simple graphical representation of the essential sales data. The dashboard is mainly meant to help business owners and sales managers to make data-driven decisions that impact the progressive growth of the business. The sales dashboard presented in Google sheet charts aids in presenting the sales data more appealing using gauges, graphs and other popular types of visualization.

This is also one of the simplest ways you can easily use to point a finger on the pulse of your business. If you have a well-designed dashboard, you can easily alert your customers about the company’s issues that need urgent attention to propel the business to the next level. However, you need to understand that the sales dashboard is not meant to replace the CRM within the business.

Note that the CRM monitors leads, opportunities, and accounts while the sales dashboard offers you a more detailed view of the actionable information that is easy to read and understand. The modern sales dashboard appears more dynamic and is usually connected to the real-time data source. The dashboard incorporates sales-specific points and metrics that give you room to monitor real-time data operations.

If you have a sales dashboard, you can easily identify the crucial areas that need optimization and locate the best sales representatives that are closing more deals. As a result, this aids in boosting the performance of your business, thus increasing revenue generation. Note that the dashboard has an expansive room that you can use to include the data and metrics that you want to track your dashboard and get a glimpse of how your company is performing. You can decide to track data such as the list vs won deals, and total revenue, among others.

What Needs to be on the Sales Dashboard?

Given that the sales dashboard is used to visualize the sales funnel, it needs to incorporate graphs and charts to introduce the KPIs to the limelight. Depending on your choice of the reporting tool you decide to use, you may even go the extra mile and incorporate notes that are next to your KPIs. Also, you can include a text box to elaborate more on the details about the sales insights as well as the recommendations.

Also, the dashboard should have the metrics and KPIs that can guide the operation of your team members. Remember that the ultimate goal of the dashboard is to track and monitor the progress of your business. It makes this happen by tracking the number of SQLs, the number of deals closed by the sales team, and the total amount of revenue recollected. When talking of sales dashboard Google sheets, you need to understand that there is no one size fits all.

This means that you need to begin by setting up a clear plan on how you will set up the strategies on the dashboard and how you will use them in your business management activities. You need to analyze whether the dashboard can help the sales representative track the progress made by the business within a particular duration. There are several things that you need to consider before you create the dashboard.

Identify the User of the Dashboard

Identify who is likely to use the sales dashboard. The sales dashboard can be used by the sales dashboard, managers, executives and VPs.

How the Dashboard will be Used?

Evaluate whether the dashboard user monitors it daily, weekly, or monthly.

The information they Intend to See

You need to have a clear picture of the calculations, visualizations, metrics, and other things the dashboard user will likely consider looking at.

There are different types of sales dashboards that you can create on Google sheets and visualize all your preferred metrics within the business. Below are some of the

Sales Manager Dashboard

This dashboard is used to track and monitor the performance of various metrics within the business. It gives the business manager a macro view of the business performance contrary to the sales reps, who can only view the performance of individual aspects within the company.


These are the best dashboards to use in your business if your goal is to motivate your sales representatives to work harder. The leaderboards display the score of every team member, thus encouraging healthy competition among the team members.

Sales Representative Dashboard

This dashboard allows individual sales representatives to track their general performance regarding the milestones they have achieved. The common metrics tracked in this scenario are scheduled calls, open opportunities, and sales deals.

The Win/Loss Dashboard

This is a straightforward type of dashboard that displays the number of deals you have won and those you have lost. It’s essential to monitor these metrics using a cross-reference to other metrics.

Deal Performance Dashboard

The deal performance dashboard is used to help the business stakeholders, and the sales representative evaluate the amount of time it takes before closing a successful deal. The dashboard enables you to forecast and monitor the progress of every sales deal to ensure that everything is running in the right direction.

How to Create a Sales Dashboard in Google Sheets

Google sheets offer a better mechanism to create a sales dashboard that outlines all your data content. However, Google sheets do not have the default option that can help you create a sales dashboard. This does not mean that we need to do away with it. All you have to do is to install a third-party app known as VisioChart and install it in your Google sheets. Note that VisioChart is a third-party app business professionals use to attain their data visualization goals.

The tool allows you to label all your sales dashboards in Google sheets enabling you to present your data story in a more presentable format. The app guarantees incredible data output that outlines all your requirements in a compelling manner to ensure that your readers can easily grasp the point of discussion. Note that VisioChart comprises stunning data visualization elements that work well for your sales dashboard needs. The big question is, how do you create a sales dashboard in Google sheets?

The first step is to collect the data you intend to present and export it in your Google sheet. Ensure that you have downloaded and installed the VisioChart add-in on your computer. To create a sales dashboard, you need to begin by creating a sunburst chart before making the next step. Once you have the data on Google sheets, click on the extension button at the top of the page and open the VisioChart drop-down menu. Go ahead and click on the “create new chart button”. This will give you access to a library of charts you need.

Click on the search box and enter the name “sunburst chart.” Select the sheet holding your data and fill in the data you need to display. Once you have outlined the data, click on the “Create chart” button, and you will have a complete sales dashboard with all your data elements.


There are lots of metrics that you need to track when running a business. All these metrics are mainly tied to the strategic goals that the company intends to achieve. If you focus on tracking individual metrics, you will reach a point and get overwhelmed since there is a lot of data that you need to analyze. To eliminate these challenges, you need to prioritize using a sales dashboard which offers a wide room to analyze and present essential data content to your team members and the market audience.

Scroll to top